An Interesting Prediction

I love LinkedIn! If you aren’t a member, head on over and sign up today. Not only can you keep up with colleagues and make new connections, the discussion groups are a great added benefit of membership. I belong to several, including a Legal Blogging group.

A recent post/discussion peaked my interest. The title,  2011 – The year that law firm websites become “publishing platforms”, first caught my eye, for obvious reasons. This notion of the web making everyone a “publisher” has been around for quite sometime, and it appears to have just hit law firm websites. Mr. Algeri’s prediction is this:

  • Old thinking: Law firm websites = online brochure
  • New thinking: Law firm websites = publishing platform for attorney-generated content

I think that this is fascinating, and I marvel at the potential increase in content that would be available . Just imagine…a free search on Google Scholar for cases and then linking to law firm web site with an opinion paper on that very case. I realize that this isn’t the same as ALR or AmJur, however, this shift has the potential to make a big impact.

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