Associate Retention through Professional Development

In an article earlier this year, Big Firm Associates: Why They Go and How to Keep Them, I found a very interesting quote: “…most importantly, firms could spend as much time on professional development as on marketing.” I don’t know if firms are using this type of benchmark to measure the amount of resources committed to professional development, but it is an interesting idea.

The link between retention and professional development is one that makes sense, and inspired us to develop a workshop series to help firms. Visit our site to learn more (prepare2practice).

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