Generation “Watch Out”

I found a link to this intriguing article from Ad Week on the (non)billable hour blog. Although the article is focusing on graduates in the marketing field, the author’s observations apply to 20-somethings generally. We’ve been hearing about this generation for the past few years, but have law firms adapted? Are we ready for this generation and the next?  As Matt Homann points out on his blog…”love ’em or hate ’em, they’re not just your children, they’re your future clients, employees and partners.”

Here are some interesting quotes from the article:

How they live has everything to do with how they work. They time shift. Favorite shows happen online on-demand. News is 24/7. There’s not much use for e-mail. Instead, they’re YouTubing, Stumbling, Digging, Twittering, blogging, updating. They’re Loopted and LinkedIn. Caffeine drives the day and night. In this world, wristwatches and alarm clocks are as necessary as rabbit ears. They grew up IMing, and the cell phone rules. Area-code identity is mobile but long lasting — a virtual network.

All this makes them, at their best, unbelievably creative and productive. On the other hand, they also think they have all the answers. Morley Safer wrote recently of this generation’s entitlement issues: They’ve grown up with everyone as winners, with inspired birthday parties and planned events, with middle-class privilege and opportunities at every camp, academy and take-your-kid-to-work experience. They expect careers, not jobs.

Buckle up. This group does not look or work the same as generations past.

To read the article in its entirety, click here.

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