This question was recently posed by our friends over at the Law Librarian blog via an informal poll. The results are interesting and can be found here. Cable&Clark has been on Twitter since we started our business (to follow us click here), and have seen the benefits time and again. The first day on Twitter, I was lost. First, I couldn’t figure out how to find people (Twitter search has since been fixed), and, second, I was having trouble understanding the value. But help was quickly found from Steve Matthews (@stevematthews) and Greg Lambert (@glambert), both Twitter vets and technology gurus.
I have grown to appreciate Twitter, and the instantaneous way it allows me to connect with thousands of legal professionals. If you are wondering who is on Twitter, check out this list on the JD Supra blog, which has grown to 636 as of last month. There you’ll find everyone from the Yale Law Library (@yalelawlibrary) to large law firm McDermott Will & Emery (@mcdermottlaw).
Should Twitter be part of your marketing strategy? The answer to that question depends on many different variables, but I do think that Twitter has grown in its importance and influence in just the last six months. For example, this year LegalTech New York had a whole session devoted to Twitter.
Where is all of this going? As I’ve said before, I don’t know…but I’m ready to enjoy the ride!
To learn more about Twitter for legal professionals, click here.